Housecall Pro — Usage Audit

Cowboy's AC · Jun 2025 – May 2026 · Built from HCP API on Jun 8, 2026
Overall Grade Card EXEC SUMMARY
Executive Summary 12-MONTH SCOPE
Bottom line. Cowboy's runs Housecall Pro at high volume with good core hygiene — 15,366 jobs and $15.5M in billed revenue over the last 12 months, with 96%+ lead-source capture on every job. The big miss is on the visibility & collections side: Service Plans / Memberships ARE running (~22% of jobs — see CORRECTED FINDING F1 below), but the program has no dedicated dashboard, weak collections on members in arrears, and a Leads pipeline that's effectively unused. For an HVAC company of this size, the upside of tightening these is large and concrete.
Total Addressable Upside SUM OF ALL RECOMMENDATIONS
If you execute everything in this audit
$3.1M– $5.1M / year
Conservative-to-aggressive estimate of incremental annual revenue + cost savings from the 22 recommendations across this audit. The largest single contributors are Service Plan growth + collections (program is already running at 22%), Equipment-Tracking-driven replacement timing, IAQ attach lift, and reducing the recent cancellation-rate spike.
Feature Usage Scorecard WHAT'S USED, WHAT'S IGNORED
Every Housecall Pro feature we could measure via the API, grouped by area. Color = how heavily it's used: Mastered/Good Partial Broken/Unused
Volume & Performance (12 mo)

Revenue by Month

Billed revenue, Jun 2025 – May 2026

Jobs / Calls by Month

Total tickets per month

Top 10 Lead Sources (12 mo)

By job count, normalized for trailing-space duplicates

2026 Service Mix (Job Types)

From job_type field, 2026 only (2025 was 100% Unspecified)
Industry Benchmark Comparison HOW YOU STACK UP
Findings SORTED BY IMPACT
Operational Trends

Cancellation Rate

Trending UP — worth investigating

Avg Ticket Trend

Strong climb post-Feb 2026 (better estimate practices?)
Where the Revenue Comes From
Cancellation Deep-Dive (Mar-May 2026) ROOT CAUSE
Headline. Of 4,200 jobs scheduled in March-May 2026, 281 (6.7%) were cancelled. The spike is NOT random — it concentrates on (a) jobs with blank job_type / lead_source (70% cancel rate — these are likely system noise), (b) three specific technicians with double-digit cancel rates, and (c) Friday/Saturday scheduling. Fixing items (a) and (b) alone could halve the cancel rate.

By Job Type

By Lead Source (top sources)

Tech Outliers · Highest Cancel %

Tech Outliers · Lowest Cancel % (Gold Standard)

Multi-Axis Tech Scorecard (Mar-May 2026) REVENUE + QUALITY
Top 20 techs by revenue, with axes that should replace the "job count only" leaderboard below. Revenue is credited to the primary assigned employee on each non-cancelled job. Cells are color-coded: ≤4% good · 4-8% mid · >8% needs coaching (for cancel %).
Top 10 Technicians by Volume (12 mo) JOB COUNT (LEGACY)
Ranking is by job-assignment count only — see Strategic Gap G7 for the multi-axis scorecard (revenue, avg ticket, IAQ %, callback %, financing % per tech) that should replace this.
Strategic Gaps — Beyond Housecall Pro HVAC OPERATOR LENS
Everything above is about how Cowboy's uses Housecall Pro. The items below are about how the business itself operates. These are gaps an HVAC company at your scale (15K jobs/yr, $15.5M revenue, 48 field techs) typically has running — most of them aren't HCP features at all.
Effort × Impact Matrix WHERE TO START
All 22 recommendations (R1-R10 HCP + G1-G12 strategic) plotted by effort to execute vs financial impact. Start in the green quadrant.
High Impact ←
★ START HERE
Quick Wins · Low Effort · High Impact
PLAN
Big Bets · High Effort · High Impact
FILL-IN
Easy Cleanups · Low Effort · Low Impact
DEFER
Reconsider · High Effort · Low Impact
Low Effort →            High Effort
Recommendations PRIORITIZED
30-60-90 Day Action Plan EXECUTABLE ROADMAP
A sequenced roadmap for the next 90 days. The 30-day items are quick wins that don't require new tooling. The 60-day items require workflow + training changes. The 90-day items are strategic launches.
Service Plan Revenue Calculator INTERACTIVE
Make the #1 recommendation tangible. Adjust adoption rate and monthly fee to see projected recurring revenue.
Projected annual recurring revenue
$1.05M
≈ $87.6K monthly recurring · 3,995 members
3-Year LTV
$3.16M
vs Current 12-mo Revenue
+6.8%
Companion Documents DEEP-DIVE PACKS

📄 Full Audit Report (.docx)

18-page formal write-up. Exec summary, all findings, strategic gaps chapter, prioritized recommendations, 3 appendices.

🚀 Service Plan Launch Kit (.docx)

3 tiers, financial model (4K members = $1.71M Yr-1), 90-day rollout, CSR/tech scripts, customer one-pager copy, risk/mitigation.

📞 CSR Script Pack (.md)

3 scripts: Email Capture, Lead Source Standardization, Leads-Pipeline Intake. KPIs + lost-reason codes + 30-day rollout plan.

🧹 Lead Source Cleanup Guide (.md)

Exact UI steps + API alternative. Fix 7 trailing-space sources, decide 4 informal sources, consolidate 9 Call Room agents.

📊 Original M-o-M Report (.pdf)

The static PDF version of the YoY comparison (June 2026 snapshot).

📈 Live Dashboard

Back to the main interactive YoY dashboard.
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